EuropeSportsbook
Sportsbook Cross-Sell Integration
Integrating casino games into a sports-focused platform to maximize cross-selling opportunities during off-peak hours.
Partner: European Sportsbook
The Challenge
The sportsbook wanted to increase player lifetime value by offering casino games during sports off-seasons and between matches. They needed games that would appeal to sports bettors without cannibalizing their core business.
Our Solution
Created custom mini-game widgets for in-page integration, with sports-themed slots and quick-play scratch cards. Implemented smart cross-promotion triggers based on betting patterns and match schedules.
The Results
Cross-sell conversion increased by 28%, with casino revenue now representing 35% of total GGR. Player LTV increased by 42% for players who engaged with both products.
Client Testimonial
"The mini-games integration was exactly what we needed. Players love having something to do between matches, and it has significantly increased our revenue per player.