Lead paid acquisition campaigns across digital channels to drive player growth and ROI
About the role
Drive player acquisition through data-driven performance marketing campaigns. You'll manage substantial marketing budgets across Google, Facebook, and affiliate channels to maximize ROI and player lifetime value.
Responsibilities
- Plan and execute performance marketing campaigns
- Manage marketing budgets and optimize ROI
- Analyze campaign data and performance metrics
- Test and optimize ad creatives and landing pages
- Work with analytics team on attribution modeling
- Manage relationships with media partners
- Report on marketing performance to leadership
- Stay updated on digital marketing trends
Requirements
- 5+ years of performance marketing experience
- Deep knowledge of Google Ads, Facebook Ads, programmatic
- Strong analytical skills and data-driven mindset
- Experience managing large marketing budgets
- Understanding of player acquisition funnels
- Proficiency in analytics tools (GA4, etc.)
- iGaming marketing experience preferred
- Excellent communication skills
Benefits
- Salary €42,000 - €52,000
- Performance bonuses
- Hybrid work
- Health insurance
- Marketing conference attendance
- Professional development